Local Heroes: Listening to Young Voices

Something is energising about spending time with people who genuinely care about children and young people. That was my experience at this year’s Children’s Media Conference in Sheffield.


I had the privilege of joining the Local Heroes panel, sharing the story of Seeds of Hope for a Better Future - a partnership between UNESCO ASPnet UK and partners across the U.K and globally. Seeds of Hope has connected partners through collaboration on projects and has grown in the past year. One of the projects highlighted was the Lights Camera Score programme in schools, which is now working on an exciting project with Calderdale Council and the  English Chamber Orchestra, which will showcase this August at Shibden House.


As we enter the second year of the competition, it was encouraging to discover how much interest there is from writers, producers, educators and creatives who are asking the same question: 
How can we help young people imagine and create a better future?


What struck me most throughout the conference was the intention behind the conversations. Rather than assuming what young people need, there was a genuine desire to listen, understand and create media that reflects their lives, their challenges and their aspirations.


One of the most thought-provoking sessions gave the microphone to young people themselves. They were asked about the proposed social media ban for under-16s, and their responses were refreshingly honest. Their message was clear: they believed the ban would be difficult to enforce because young people would inevitably find ways around it. Instead of excluding them from digital spaces, they argued that our focus should be on making those spaces safer and on helping young people develop the skills they need to navigate an increasingly digital world.


One comment in particular stayed with me. A young panellist admitted, “Yes, it’s true I spend too much time on social media but so do all of you adults in the room.” The audience responded with warm applause. It was a reminder that young people notice the contradictions in the messages they receive, and that meaningful dialogue begins with honesty rather than judgement.

That session reinforced something I have long believed: if we are serious about shaping the future, we must involve the people who will inherit it. Too often, decisions are made about young people rather than with them. Yet when we create opportunities for them to share their ideas, they offer thoughtful, creative and practical perspectives that deserve to be heard.


That spirit resonates deeply with the values behind Seeds of Hope for a Better Future. The competition is built on a simple but powerful belief: when children and young people are allowed to express their ideas through creativity, they do more than imagine change; they begin to shape it.


Over the past two years we have seen young people respond with imagination, compassion and practical solutions to some of the world’s biggest challenges. Their artwork, writing, films and performances remind us that hope is not passive; it is something we nurture through creativity, collaboration and action.


I left Sheffield feeling optimistic. Not because all the answers exist, but because I met so many talented people committed to listening to young voices and working alongside them. The enthusiasm shown for Seeds of Hope for a Better Future affirmed that there is a growing movement of educators, creatives and media professionals who believe children and young people should not only be represented in stories but also help shape them.


Perhaps that is what being a local hero is really about. It is not about having all the answers. It is about creating the conditions for others to flourish, listening with curiosity and planting seeds of hope that will continue to grow long after the conversation has ended.


You can follow the journeys below:

https://www.stageatthelake.co.uk/seeds-of-hope

https://threestonesmedia.co.uk/blog/portfolio-item/lights-camera-score/ 


Entries for Seeds of Hope for a Better Future for 2026 have closed, and we will be back again next year:
https://unesco.org.uk/ 


For inspiration, you might like to have a look at the 2025 Winners:

https://www.youtube.com/watch?v=_bb8PJS5j7k


Ann Beatty 

UNESCO ASPnet Coordinator UK 

CEO, The Steve Sinnott Foundation


Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/roo-walker/over-the-horizon

License code: ZFK6D180PHNWXSYQ



Ann Beatty • July 23, 2026
By Ann Beatty • October 8, 2026
The 2026 UNESCO UK ASPnet Seeds of Hope Competition Online Awards Ceremony took place on 30 September 2026 and was attended by over 70 participants, including young people, teachers, the Competition Judges and UNESCO Commission representatives. The ethos of the Competition was ‘ to recognise, value and celebrate the efforts of all young people who entered the Competition, and their contribution towards helping UNESCO realise many of its key objectives, especially with regard to sustainability and climate challenges’. 2026 is the second year that UNESCO UK has undertaken the Seeds of Hope for a Better Future Competition. The Competition featured 50 projects, involving 13 countries across six continents, and representing 67 educational institutions from all sectors (early years, primary, secondary and tertiary). Significantly, this was more than double the participation in the 2025 Competition, with thousands of young people taking part in, or being impacted . Eight winners from Brazil, Ghana, Kenya, Nigeria and Slovenia received Gold Certificates and shared the £5000 prize pot. Seven Kenyan Teacher Training College projects were also collectively recognised for projects that strongly support the sustainability and climate change objectives of UNESCO through ongoing work of local, regional, national and international importance, and received the 2026 UNESCO UK ASPnet Seeds of Hope Legacy Award . 
By Ann Beatty • September 25, 2026
A moment to be proud of and a reminder of why young people’s voices matter. Today, artwork created by students from UNESCO ASPnet UK schools on the theme of peace was presented to Pope Leo XIV at UNESCO Headquarters in Paris, alongside artwork from young people in other countries. What an amazing opportunity for our students to have their creativity, ideas and hopes represented on an international stage. For me, this is what UNESCO ASPnet is about: creating opportunities for young people to connect across cultures, express themselves creatively, learn from one another and imagine a better future together. The power of young people’s creativity: their voices being part of an international conversation about education, peace, culture and our shared future. UNESCO’s programme for Pope Leo XIV’s visit specifically focused on education, artistic creation, AI, information integrity and peace. The work was part of a mural that brings together 80 original creations marking UNESCO’s 80th anniversary, produced as part of the "International Youth for Peace" competition organized by France TV and UNESCO.
September 7, 2026
Most of us want to leave the world a little better than we found it. Whether that's through the people we love, the values we pass on, or the causes we care about, we all hope our legacy will make a difference. One of the simplest ways to do that is by writing a will. This autumn, we are proud to be taking part in the Change Starts with a Will campaign, allowing our supporters to write or update their will free of charge through our trusted partner, Octopus Legacy. Why writing a will matters Writing a will isn't just about deciding who inherits your possessions. It's about making sure your wishes are respected and providing peace of mind for the people you care about. Having a will means you can: Protect the people you love. Make important decisions about your estate. Reduce uncertainty for your family. Leave a lasting gift to a cause that reflects your values. Many people put off writing a will, believing it's something to think about later in life. In reality, it's one of the most important documents you'll ever create. A legacy that supports education Steve Sinnott dedicated his life to championing education as a fundamental human right. His belief was simple but powerful: every child deserves the opportunity to learn, and every teacher deserves the support they need to inspire future generations. Today, we continue that mission by working with partners across the world to improve access to quality education, strengthen teaching and support communities where education can change lives. When you choose to leave a gift in your will to The Steve Sinnott Foundation, you're helping ensure that this work can continue for years to come. After taking care of family and friends, even a small gift could help provide learning opportunities, strengthen education systems and create brighter futures for generations to come. A gift that lasts beyond a lifetime Legacy gifts play an important role in helping charities plan for the future. Your support could help us continue investing in sustainable education projects, supporting teachers and ensuring more children have access to the education they deserve. It's a powerful way to ensure your values live on long into the future. Write your will for free As part of our Autumn 2026 campaign, we're offering supporters the opportunity to write or update their will free of charge through Octopus Legacy. There is no obligation to leave a gift to The Steve Sinnott Foundation, but we hope you'll consider remembering us after you've taken care of those closest to you. Together, we can continue Steve Sinnott's vision of a world where education changes lives. Find out more If you've been thinking about writing your will, there's never been a better time. Our free will service is available until 31 October 2026 , making it easy to protect the people you love while considering the lasting impact your legacy could have on education worldwide.  https://octopuslegacy.com/online-will?channel=partner Change starts with a will. And together, we can help create a future where education is accessible to everyone.