Local Heroes: Listening to Young Voices
Something is energising about spending time with people who genuinely care about children and young people. That was my experience at this year’s Children’s Media Conference in Sheffield.
I had the privilege of joining the Local Heroes panel, sharing the story of Seeds of Hope for a Better Future - a partnership between UNESCO ASPnet UK and partners across the U.K and globally. Seeds of Hope has connected partners through collaboration on projects and has grown in the past year. One of the projects highlighted was the Lights Camera Score programme in schools, which is now working on an exciting project with Calderdale Council and the English Chamber Orchestra, which will showcase this August at Shibden House.
As we enter the second year of the competition, it was encouraging to discover how much interest there is from writers, producers, educators and creatives who are asking the same question: How can we help young people imagine and create a better future?
What struck me most throughout the conference was the intention behind the conversations. Rather than assuming what young people need, there was a genuine desire to listen, understand and create media that reflects their lives, their challenges and their aspirations.
One of the most thought-provoking sessions gave the microphone to young people themselves. They were asked about the proposed social media ban for under-16s, and their responses were refreshingly honest. Their message was clear: they believed the ban would be difficult to enforce because young people would inevitably find ways around it. Instead of excluding them from digital spaces, they argued that our focus should be on making those spaces safer and on helping young people develop the skills they need to navigate an increasingly digital world.
One comment in particular stayed with me. A young panellist admitted, “Yes, it’s true I spend too much time on social media but so do all of you adults in the room.” The audience responded with warm applause. It was a reminder that young people notice the contradictions in the messages they receive, and that meaningful dialogue begins with honesty rather than judgement.
That session reinforced something I have long believed: if we are serious about shaping the future, we must involve the people who will inherit it. Too often, decisions are made about young people rather than with them. Yet when we create opportunities for them to share their ideas, they offer thoughtful, creative and practical perspectives that deserve to be heard.
That spirit resonates deeply with the values behind Seeds of Hope for a Better Future. The competition is built on a simple but powerful belief: when children and young people are allowed to express their ideas through creativity, they do more than imagine change; they begin to shape it.
Over the past two years we have seen young people respond with imagination, compassion and practical solutions to some of the world’s biggest challenges. Their artwork, writing, films and performances remind us that hope is not passive; it is something we nurture through creativity, collaboration and action.
I left Sheffield feeling optimistic. Not because all the answers exist, but because I met so many talented people committed to listening to young voices and working alongside them. The enthusiasm shown for Seeds of Hope for a Better Future affirmed that there is a growing movement of educators, creatives and media professionals who believe children and young people should not only be represented in stories but also help shape them.
Perhaps that is what being a local hero is really about. It is not about having all the answers. It is about creating the conditions for others to flourish, listening with curiosity and planting seeds of hope that will continue to grow long after the conversation has ended.
You can follow the journeys below:
https://www.stageatthelake.co.uk/seeds-of-hope
https://threestonesmedia.co.uk/blog/portfolio-item/lights-camera-score/
Entries for Seeds of Hope for a Better Future for 2026 have closed, and we will be back again next year:
https://unesco.org.uk/
For inspiration, you might like to have a look at the 2025 Winners:
https://www.youtube.com/watch?v=_bb8PJS5j7k
Ann Beatty
UNESCO ASPnet Coordinator UK
CEO, The Steve Sinnott Foundation
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/roo-walker/over-the-horizon
License code: ZFK6D180PHNWXSYQ




