A day in the life of our CEO

Our CEO, Ann Beatty gave a short talk to the St Albans Soroptimists recently on a day in the life of a CEO.



CEO sounds very grand. In a small charity like SSF with only a few employees and volunteers you have to turn your hand to many things.


Ann is normally up at 6.00 am ready for an 8.00 am start, taking calls from international partners, in West Africa for example. This morning she had calls with colleagues in The Gambia and Sierra Leone, and in between these calls found an hour to read up about a meeting scheduled for the next day. Then, when leaving to go to a meeting she discovered her car had been blocked in, causing her to worry that she might be late!


Today she is working on the Positive Periods project. Women from The Gambia taught women in Sierra Leone, then it spread to Haiti and Cuba. The project keeps growing and is now in The Gambia, Sierra Leone, Malawi, Uganda, Guinea Bissau, Cuba and Haiti. So far, this project has helped over 200,000 women make reusable period pads. The women teach other women how to do this and as you can see the training is spreading fast. This enables women and girls to participate in work and school full time and without a monthly break. The projects are set up to be sustainable. In Haiti and Cuba they are going from strength to strength and branching out with their sewing machines to make and sell other products. There is now a growing market in the UK for these re-usable pads, as women can see the benefits.


The programme has evolved too, as once women were given a safe space, they talked about other experiences over their sewing, such as gender-based violence. This inspired a new project, and now training has been set up to tackle these barriers to education too.


When asked what was the most challenging thing for the Positive Periods programme, Ann commented that they were competing with charities, and organisations, who send disposable period pads out to other countries. This creates dependency and enormous problems with their disposal for the environment.


Ann was asked whether The Steve Sinnott Foundation had sponsors. She explained that they have a main funder for projects and running costs for the next three years, and several teacher unions support the Foundation’s work. They also have funding awards, individual fundraisers, legacies, and get a small amount of income from gifts and the Life-Long Learning webinars. It is not so easy to get funding at this time, when many people in the UK are living in poverty. Ann told the Soroptimists how grateful she is for their support. As well as St Albans, the Foundation is being supported by clubs from Yorkshire and Hampshire too.


When asked what time Ann switched off, she explained that the staff working on projects in the Caribbean are running late into our evenings, but she is now making herself switch off earlier (about 8.00 pm). It is important to keep in touch, and we are running projects in many different time zones, so it is hard to have ‘normal’ work hours.


One of the Soroptimists asked how many people work for the charity in the UK. Ann said that there were three employees (including herself) but not all full time, 13 ambassadors who may or may not get some remuneration, and many volunteers. Each country has employees and volunteers too.


Ann spoke about how she had become the CEO of the Steve Sinnott foundation. After working for two years in Sierra Leone with a small charity who needed her business skills, she was the ideal candidate for helping the Foundation, a charity based in Watford who works internationally.

Being CEO of a small charity is a challenge, but one which comes with the reward of instigating change and seeing life improve for so many. The close ties built over many years, enable this small charity to be nimble and effective, respond to needs and listen to local communities to make sure they can make the changes that they need.


Steve Sinnott • December 16, 2022
By Ann Beatty July 8, 2025
This week our CEO Ann and Jude (SSF Ambassador) visited schools in Coventry and heard about the wonderful work that students are doing to foster peace and community connection, as part of Coventry Arts Week. We visited Lyng Hall school in the morning and met with Ms Hagan and four of the schools UNESCO ASPnet ambassadors. They told us all about their recent project. The students took their art and poetry to the 80th Anniversary symposium in Ypres and Dunkirk. They shared with us some of the poetry they had written together with the students on the field trip and some of their own poems too. They also shared their future plans for working with their local primary school on peace and community. We also had the privilege of joining Ms Hagans class where they were looking at Caliban’s tale. Here is one of the students work
By Ann Beatty June 30, 2025
For my birthday this year I had the honour to walk 60 miles (yes it was a big 0 birthday) over 3 days to support the essential work of the Steve Sinnott Foundation of which I am CEO. Education in its many forms is essential for all of us to thrive and make the most of life's opportunities. The Foundation works to ensure that as many children and adults as possible across the globe can access the human right of education. The plan was to walk with friends and supporters who I hoped would keep me smiling along the way and it felt like a good way to make use of the Foundation’s “Get Moving” campaign. Here's how my Get Moving Fundraiser went on the first day. The 13th June I started my walk in London by walking from Barnet to west Hampstead and visiting my sister at her shop at Tree of Life where I got served a nice iced coffee to keep me going.
By Matthew Round June 4, 2025
Defining Success in Education: Bridging Gaps for a Better Future Education is often seen as the gateway to personal and societal advancement through personal betterment. But defining success in education requires a deeper understanding than just academic achievement, it isn’t just about qualifications or certificates. Rather educational success is about ensuring access to learning that is inclusive, equitable and quality-driven. It’s about equipping students with critical thinking skills and the space to be creative. A quality education fosters holistic approaches, promoting emotional, social and intellectual growth. On a societal level, educational success is about ensuring we value and appreciate a society wide distribution of knowledge and skills; that diversity of thought can be just as important as orthodoxy. Ensuring Access to Education that Meets Individual Needs Traditional western forms of education based within on e-size-fits all models are inadequate in a world where learners have diverse backgrounds, abilities and needs. A shift is needed away from the top-down deficit model approaches which assume teaching and learning is transactional or akin to filling empty vessels, or as Paulo Freire described it, the Banking Model of teaching. Success in education will come from programmes that respect differences between individuals and across communities, using, for example, adaptive learning approaches. Additionally, integrating support for learners with neurodivergent needs or disabilities, as well as promoting (and indeed funding) digital literacy, can ensure that education is individual but also focused on the emancipatory effects of education. Gender and Racial Equity: The Pillars of Inclusive Education Gender and racial equity are crucial components of a successful education system and a founding component of Sustainable Development Goal 4. Although there has been significant progress here, disparities globally still persist. Barriers such as gender-based violence, early marriage and inadequate school infrastructure pose challenges for the international community. Similarly, racial inequality in education can manifest in various ways, from lower access to quality schooling to biased curricula that don't reflect diverse cultures or histories. To address these disparities, education systems should continue to develop policies that promote gender-sensitive curricula and address the specific needs of marginalised groups. Investing in female education, particularly in underserved areas such as sexual health, has been shown to create a ripple effect that benefits entire communities. Similarly, anti-racist educational frameworks can help to make sure that all students, regardless of their race or gender, receive the same opportunities to thrive. Creating a Better Future: What Needs to Be Done? Most importantly, we need to keep talking about SDG 4 — providing inclusive and equitable education and promoting lifelong learning opportunities for all. The more SDG4 is part of the global conversation the more likely it will become part of the taken for granted expectations of all countries and communities. The more academics like me discuss it in our lectures and have it in assignments, likely the more we are to normalise high quality, free primary and secondary education with our future global leaders. But more than this SDG4 should be at the heart of grass roots conversations, in every classroom, playground, and café. The more we talk about it the more a part of our global culture equitable access to education will become. Ultimately, success in education will not be defined by what certificates students attain, but by how well we equip individuals and communities to navigate and shape the world. Education should empower individuals, communities and nations to achieve their full potential, breaking down barriers that have traditionally limited access and opportunity. By striving for inclusivity, equity and quality, we can build a future where education truly is for everyone. BIOGRAPHY Dr Matthew Round is an academic and educator, who has worked with children from 3 years old to PhD students. Having been a science teacher, pastoral leader, and senior leader in schools in the UK, he now works in Higher Education and his current research focused on the emancipatory philosophies of Pierre Bourdieu and sex and sexuality education.